Came across this on Slashfilm (or rather, /film, for the l33t) and quite frankly, this is too funny. Or sad. It’s too funnysad. “Funnysad” is © 2009 Enrique Garcia.
Anywho, Joshua Jackson (Pacey on Dawson’s Creek) has a new movie coming out called One Week. Clearly it’s a small indie flick because they’re really harping on the fact that it’s a Canadian road trip movie. The other clear fact is that all those reviews (in red) in the ad are from YOUTUBE USERS! I don’t know if some marketing idiot thought this was a great gimmick or if they just couldn’t find one single (and credible) reviewer to say a good thing about it, but either way it seems downright saw that they’ve resorted to pulling quotes from the “Comments” section of the movie’s trailer on YouTube.
I personally think they couldn’t find credible reviews. As a graphic designer I noticed that Jackson (and his motorcycle) are covering up 3 of the quotes… a major no-no in entertainment marketing. That to me tells me they didn’t care enough to NOT cover up the reviews (either that or it went to press without being proofread, which is like 99% unlikely).
I should’ve used this tactic for promoting my short “A Portrait of Envy“…
“YouTube user uhfofie commented, ‘this was fucking awful’.”
LOL